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BARNABAS HEALTH CASE STUDY:
With over 20 years of experience working with the NY Tri-States largest health care systems, NAC has created award winning, customized marketing programs for every service vertical within a hospital's network.
Barnabas Health, one of the largest health systems in New Jersey, needed to update the look and feel of its web site to more closely align with their current mission and scope. Over many years, the current site had become a patchwork of content and graphics as each internal service line and department had unique needs to be met and messages to communicate.
Challenge:
Awarded the opportunity to design and build out a new web site that would more accurately represent the system not only as it exists today, but what it would become in the future. The challenge was to clearly represent the service lines that currently drive revenue, as well as portray Barnabas Health as a provider of wellness to the communities it serves.
Action:
A new Barnabas Health web site was designed that was a complete departure from the previous site, incorporating engaging graphics and messaging that clearly positioned the competitive uniqueness of Barnabas Health. Given the scope of the system, advanced search capability was critical for ease of user experience. Everyone was pleased to work with the in-house web development team at Barnabas to get the site up on time and on budget.
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Result:
A seamless transition from the original site was made without a blink in service. In addition, now, several years later, the site has proven to be sustainable as more and more content has been added, while maintaining the clean look and feel. In addition, Barnabas Health received unprecedented positive responses from its external and internal audiences.