After the FDA approved Exelon Patch for consumer marketing, Novartis tasked A.D.S.S. with developing the initial marketing concepts including consumer magazine print ads, website, and packaging. Novartis. Within 2 weeks of FDA approval, A.D.S.S. also coordinated the national sales rep kick off meeting in East Hanover NJ, which included travel itineraries for 500 sales reps, meeting agenda, venue displays and a mobile app/interactive game module used for medical education and ongoing product updates for sales reps in the field.