Challenge:

Nestle Health Science was launching a new product line of pediatric feeding tubes, and needed a new corporate rebranding strategy developed to begin to build brand awareness and market share, amongst stronger competitors who have had products in market for over 10 years. There was an immediate need to communicate Nestlé’s brand image amongst insurance, union and AMA payer channels to accept the product amongst their accepted  products lines.

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Action:

A.D.S.S. designed and built new trade show booth displays for the top 3 national tradeshows to launch the new product line, new sells sheets and print advertisements were create that targeted payers, and consumers with multiple messaging points that appealed to all targets,

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Result:

An immediate increase in website traffic, and new product sales increased by over 300% and maintained a positive increase for over 9 months after the initial launch.