Situation

Purchase College is best known for its School of the Arts, but it offers many more degrees and programs. The college needed to make sure prospective students were aware of all the degrees and programs.

 

Action

An intriguing, 3 dimensional direct mail campiagn, with real stopping power, and invited involvement with the prospects, was created directed at prospects who had been accepted at Purchase College and other colleges and universities, but who remained undecided.They incorporated real students’ stories, including quotes about the "Purchase College Experience."

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Results

The campaign generated increased follow-up responses, and the pieces were so interesting that prospects were blogging about them on MySpace.