SODIR, the School of Diplomatic and International Relations

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At the outset, the agency played a key role in repositioning the University by initiating a partnership with the United Nations to add more credibility and importance to the new school. The agency was instrumental at all phases of negotiations and played a major role by providing a promotional plan for the School which later became a pivotal part of the final agreement.

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In just a few years of operation, SODIR now draws graduate students from colleges and universities all over the world. In fact, it has already become the only school of its kind worldwide. In addition to normal expansion, SODIR is growing by responding to the increasing demand for undergraduate curricula.

 

While most of the promotion of SODIR was done online via banners and cyber PR, some initial print advertising was run in key educational publications mainly for purposes of announcing the new entity.

In addition, several special events were developed including a gala and media tours.

 

The agency consulted on the development of a new icon for the school to give it a more modern and

contemporary feel. The new graphics were pre-tested with a large group of students (current and potential) and university staff members from all departments.