St Peters Hospital Case Study

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ST. PETERS HOSPITAL CASE STUDY:

With over 20 years of experience working with the NY Tri-States largest health care systems, N.A.C. has created award winning, customized marketing programs for every service vertical within a hospital's network.

Challenge:

Build awareness for Saint Peter’s University Hospital’s neonatology, obstetrics, orthopedics, cardiology, diabetes treatment and pediatric oncology service lines.

Action:

Re-brand Saint Peter’s as the compassionate “Personal Advocate” for its patients. SGW Healthcare employed a broadly targeted, integrated media campaign featuring real life stories of patients and the tagline, “Thanks, Saint Peter’s!”

Result:

All six specialty services experienced volume increases in the double digits, ranging from 12% to 45%.